Built by someone who's actually built a business.
Business strategy, go-to-market, and operating counsel from an operator who built and exited his own company by twenty-one. For technical founders, first-time operators, and people starting something new who need advice from someone who's actually done it, not just studied it.
You've heard all of this before.
None of this is a hiring problem. It's an operating problem.
Four ways we work with founders.
Restore Consulting was founded by an operator, not a theorist.
Paxson Berkey built and exited an eight-figure company by twenty-one. He didn't learn business from a course or a case study. He started it, ran it, made the decisions that mattered, and built it into something sellable — then sold it.
Founders don't need another framework. They need someone who's actually done the building.
A different kind of counsel.
We tell you what's true, not what's comfortable.
Advice you can actually use starts with an honest read of where things stand, not what's easiest to hear.
We've built, not just advised.
Every principle here was tested inside a real business before it became something we teach.
We work with a small number of founders at a time.
Real counsel takes real attention. We don't take on more than we can actually give time to.
We think about the exit from day one.
The best businesses are built to eventually run without their founder. We plan for that from the start.
Three steps. No ambiguity.
Go-to-Market Session
A paid working session to diagnose exactly where your sales motion is breaking — or, for founders just starting out, where to begin.
The plan
You leave with a concrete sequence, not a slide deck of generic advice.
Ongoing counsel
For founders who want continued hands-on support as the plan gets executed.
Your business, moving with intention instead of guesswork.
A plan you can actually run.
A sequence of concrete next steps, not a folder of frameworks you'll never open.
Momentum instead of second-guessing.
You stop wondering if you're doing it right and start knowing what to fix next.
A founder who can eventually step back.
The same principle that made our founder's company sellable at a 4× EBITDA multiple — a business that runs on more than just you holding it together.
Straight answers.
Why is the first session paid?
Because the advice is the product. A free call filters for curiosity. A paid session filters for founders who are actually ready to fix something.
What happens after the paid session?
You leave with a concrete plan. Some founders take it and run. Others continue with ongoing counsel.
How is this different from hiring a fractional CMO or a business consultant?
Most consultants have advised businesses. This is someone who's built one, run it, and exited it, using exactly what he's teaching you.
Do you work with people who haven't started their business yet?
Yes. Some of the highest-leverage work happens before the first sale, when the foundational decisions are still being made.
What if my business is already up and running?
Then this is about fixing or scaling what's not working, not starting from zero.
What does ongoing work cost, beyond the first session?
Scoped individually based on what the first session surfaces.
RESTORE CONSULTING.
A Strategy Session is how we start. A working diagnosis of where things stand, and what to do about it.